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Product Management


A Heartfelt Thank You
When I launched my website, one of my Key Performance Indicators (KPIs) was website traffic. My objective was to reach 250 unique site...
Eva Vetter
3 days ago1 min read


Case Study Tips & Techniques
When I created my first case study several years ago, I was surprised to find that there weren’t any easily accessible resources to help...
Eva Vetter
6 days ago3 min read


Defeat Transformed To Triumph
I just experienced the entire Product Lifecycle at lightning speed! Not only that, I took on the roles of everyone involved, from...
Eva Vetter
Jul 82 min read


You're So Competitive
In the realm of Product Management, it's essential to constantly monitor your competitors. When I began in this field, I believed the...
Eva Vetter
Jul 71 min read


Brainstorming While Hiking
Today, I decided to head outside for a leisurely hike before the heat became overwhelming. I don't know about you, but it's nearly...
Eva Vetter
Jul 51 min read


Documentation Makes All the Difference
The importance of documentation cannot be overstated. Reflecting on my experience rescuing my turtle, Valspar, five years ago, I...
Eva Vetter
Jul 41 min read


Uniqueness Over Unicorns
To all Hiring Managers: a piece of free advice - stop searching for unicorns because they simply don't exist. Instead, focus on finding...
Eva Vetter
Jul 41 min read


You Get Empathy, You Get Empathy, Everybody Gets Empathy!
A few years ago, I highlighted the significance of empathy as the greatest superpower a Product Manager can possess, however, I want to...
Eva Vetter
Jul 41 min read


Product Do's and Dont's
In this episode of Product do's and don'ts, let's delve into the intricacies of login pages, a crucial aspect often overlooked by many...
Eva Vetter
Jul 41 min read


Treat Job Applications as your Product
Treat your job applications as your product. For whomever posts opportunities online, I implore you to go through them as your persona -...
Eva Vetter
Jul 41 min read


PIOSEE
In Product Management, the ability to make data-driven decisions is crucial. Imagine the additional pressure of dealing with...
Eva Vetter
Jul 41 min read


Product Managers as Consumers
As a Product Manager, what is your biggest "gripe" about being a consumer on certain products? For me, it is account management. Being...
Eva Vetter
Jul 41 min read


Music & Product Management
I am willing to bet that Lionel Richie did not think of himself as a Product Manager when he worked on the famous song of We Are The...
Eva Vetter
Jul 41 min read


Empathy & Product Management
I always have a Product Management mindset. Whether I like it or not I cannot turn it off and am able to empathize with personas similar...
Eva Vetter
Jul 41 min read


Chicken Is Our First Ingredient
Does anyone remember those dog food commercials? The ones that stated chicken is our first ingredient in lieu of the by-products of our...
Eva Vetter
Jul 41 min read


Job Seekers Are Product Managers
All job seekers are now Product Managers. You are the Product. In Product Management we go through stages of a Product Life Cycle when...
Eva Vetter
Jul 32 min read


Archives - Favorite Product Quotes
Three years ago, I began reading every book related to Product. Although I did become somewhat lax with my reading, I've compiled an...
Eva Vetter
Jul 31 min read


Spotlighting My Portfolio
In the world of product management and technical skills, a standout portfolio can make all the difference. Today, I'm shining a spotlight...
Eva Vetter
Jul 31 min read
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